Your email should feel like it was made by someone who actually loves this city.
I'm Tia. I've spent 15 years helping brands stay close to the people who matter most to them — through emails that actually get read, get remembered, and bring people back.
Most brands send emails. Not many have a real plan behind them.
You're probably already sending something — a newsletter here, a promotion there. But there's no real thinking behind who gets what, when they get it, or why. That's not a strategy. That's a habit. And it's costing you more than you realize.
Fewer people are reading your emails than used to.
Not because your business got worse — because the same message going to everyone stops feeling personal over time.
Your best customers aren't coming back as often as they should.
There's nothing keeping them warm between visits. No well-timed note. No reason to return until they happen to think of you first.
The tools are connected. Nobody's really using them.
You invested in the technology. Without someone who knows how to make it work for you, it's just an expensive address book.
Email falls to whoever has time — which means nobody really owns it.
It's reactive, inconsistent, and always the thing that gets pushed. You need someone who treats it like the priority it actually is.
The gap isn't your product or your brand. It's what happens — or doesn't — after someone buys, visits, or subscribes.
That's exactly what I fix. And I do it as someone who knows and loves this city — which means every email I write feels like it came from inside the community, not from a marketing department.
Mid-market Twin Cities brands with something worth saying.
Food, drink & hospitality brands
Local restaurant groups, breweries, coffee companies, and hospitality brands with loyal local followings who deserve more than a monthly blast.
Arts, culture & entertainment
Venues, theaters, museums, and festivals whose audiences are passionate — and whose emails rarely do that passion justice.
Travel & tourism brands
Airlines, visitor organizations, and travel companies where the customer relationship extends far beyond the booking.
Retail & lifestyle brands
Local retail chains, co-ops, and specialty brands with community-loyal customers who deserve emails that feel like they came from a neighbor, not a corporation.
Healthcare & regulated industries
Organizations where what you say and how you say it really matters. A decade in these environments means I understand the rules — and how to write compellingly within them.
"Not on this list but feel like it fits?"
Reach out anyway. If your brand matters to this city and your customers deserve better emails — we're probably a good fit.
Start a conversationYour dedicated email person — without the full-time hire.
Ongoing Email Partnership
I own your email — the strategy behind it, the words in it, the thinking about who gets what and when, and the monthly check-in on what's working. You stay close to your customers. I make sure of it.
- →Email strategy and planning
- →Writing and editing every send
- →Figuring out who gets what and when
- →Monthly report on what's working
- →Ongoing care and refinement
Email Quick Start
A focused project to take stock of how you're currently reaching your customers, build a clear plan, and set up the emails your team needs to hit the ground running.
- →Honest look at what's working now
- →A clear plan for what to send and when
- →Core emails written and ready to go
- →Handoff your team can actually use
that brings people back
I'm Tia Toso. I live here, I built my career here, and I write emails for the brands that make this city feel like home.
For 15 years I've been the person who turns "we should probably send something" into a real plan — the one that keeps your customers close, brings them back, and makes them feel like you actually know them. I've done it inside healthcare organizations, regulated industries, and Twin Cities brands with audiences who can tell when something was written by a real person versus pumped out by a template.
I work the way I'd want someone to work for me: senior enough to own it completely, in the weeds enough to care about the small stuff, and close enough to your team that you never have to explain your brand twice.
Want emails that actually sound like you?
Book a free 30-minute consult. We'll talk about what you're sending now, what your customers aren't hearing yet, and whether I'm the right person to help.