From $270K to $460K in seven months.
How a thoughtful email strategy brought in more than $1 million in parking revenue for a major U.S. international airport.
A major international airport
More than 40 million travelers a year. They wanted more people to reserve parking ahead of busy travel seasons — while staying on-brand and fair to every parking option.
Emails that weren't pulling their weight
Everyone got the same message, and there was no steady way to learn what worked. They needed someone who could build the plan and do the work — from concept to creation, and the reporting that shows what it did.
Small tests first. Then bigger, more personal emails built on what we learned.
The right message to the right person
Groups built around how people actually travel and book — not age or zip code. Business travelers heard from us differently than families heading out on vacation.
Sending at the moment people read
We tested send times until we found the sweet spot: Wednesday at 6:03 a.m. Open rates stayed above 60% from then on.
A text for anyone who missed the email
People who didn't open got a short text at 3:00 p.m. That one step added more than $50,000 in extra revenue.
Trust first, urgency second
Early emails led with real traveler reviews. Later ones let people know spots were filling up. The order mattered.
Always testing, always learning
Subject lines and messages were tested side by side, and anyone who didn't open got a second chance 48 hours later.
- ●+70% vs. previous year
- ●94.5% peak open rate
- ●3,500 bookings
- ●+67% vs. previous year
- ●60.3% open rate
- ●+78% more people booked
- ●8.6% of people booked
- ●90%+ opened the follow-up
- ●Tailored to each traveler type
Seven months, by the numbers
"In terms of an individual campaign, it looks like MEA 2025 takes the cake. That is crazy awesome. Just shy of $460,000 in gross parking revenue — up almost $200,000 from last year… we're celebrating all night."
The thinking and the doing, from one person.
Most agencies are great at the plan but hand off the work. Most freelancers do the work but don't see the bigger picture. I do both — so nothing gets lost in between.
- ✓Planned who should get which message — and wrote every subject line
- ✓Mapped out email and text together — and connected the tools myself
- ✓Shared clear recommendations with leadership — and fixed issues as they came up
- ✓Built the full campaign plan — and fine-tuned send times down to the minute
Want results like these for your brand?
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